06.10.2011
Organizer of the project “Marketing Guru Philip Kotler in Armenia 11/11/11″ Armenian Marketing Association and Gallup International have signed an agreement on cooperation.
ARMENIAN MARKETING ASSOCIATION undertook a number of special events, which include founder of modern marketing Philip Kotler’s visit to Armenia.
The start-up of the new concept of marketing is signified by the project “Philip Kotler in Armenia. 11.11.11”.
The implementation of the new project will take place in 3 stages:
STAGE I. BEFORE 11.11.11
The events that are implemented in this stage of the project are oriented to the significance of the role and importance of marketing in modern life, to the disclosure of opportunities of mutual coalescence in Armenian and regional marketing and to the discussion of the further development paths.
The events will be implemented by the following format:
- Discussion of collaboration opportunities between Armenian and regional educational institutions oriented to the development of marketing as a scientific discipline in Armenia and regions.
- Carrying out of seminar discussions oriented to the coverage of sphere problems, as well as to the revelation of collaboration opportunities of business and education contact edges with the involvement of famous specialists in regional countries.
- Publication of the best practice: collaboration opportunities’ viewing between the experience of urgent business problem solutions with the involvement of marketing leading specialists, between businessmen, educational system and State Coordinating Agencies.
- Unification of regional marketing specialists and collaboration policy elaboration oriented to the activation of business specialists’ relations and creation of new collaboration opportunities.